It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title link or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard …

A great way to learn about your target audience and identify their pain points is by conducting surveys and interviews with them. You can also learn about what they enjoy reading and what topics they feel should be covered in-depth. You should also download a marketing calendar template, as you’ll need this for setting out your content map. If done correctly, you can ensure that all of the current content is mapped to the different stages of the buyer’s journey.I …

Feel free to send them a personal message to kickstart your link exchange collaboration with them. Building backlinks for your brand by collaborating with other brands is termed collaborative link building. Here, a collaboration may refer to a backlink exchange (reciprocal link exchange/3 way link exchange) or a guest post exchange. Some of the world’s biggest brands are building links to each other to help build each other’s authority online. The group is pretty active, and tons of questions get …

A content gap analysis helps identify missed opportunities in your SEO strategy. This form of gap analysis aids websites in discovering which keywords their competitors are ranking for which they are not. It enables the website to then uncover what kind of content they need to create in order to rank higher for certain words, and beat their competitors. There are a variety of other tools that serve a similar purpose, but they all come with a price tag. However, …

A good practice after you publish a post or page is to link to that newly published post from other content on your site. Of course, the posts or pages that link to the recently published post must be of a similar topic. You shouldn’t just link to this new post from a random post or page on your site. We explain this in detail in this post about linking to related posts. If you have hierarchical pages on your …

It is the act of crafting a (manual or automated) way of rewriting content just to escape the ”duplicate content” – umbrella and to generate “new” content to look good in front of the search engines. It’s considered black hat because you don’t bring any value and relevant information for the user. If you discovered something new about a topic you already covered in an article, you could just write the new piece of information as an update. MEDIUM SEO …

Find out the best image sizes for all the major social networks so that your social media content is pixel perfect…. Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business. LinkedIn is the best platform to reach professionals who are interested in connecting with other professionals. This makes it a great place to build your professional community with LinkedIn Groups. Hundreds of these Facebook SEO groups are devoted to SEO …